Misconception of some webmasters... "SBI! is for newbies, not me." (The too-savvy pro.)
ANSWER... "SBI! is for everyone, including the most sophisticated professional. Productivity is enormous. Results are far easier and faster to get, no matter how savvy Webmasters are."
BUILD-AND-DIE VICTIM "I've tried the Net before -- the Net does not work."
ANSWER... "Your last attempt at using the Net did not work. But let me explain how and why SBI! will do what you need..."
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THE PROCRASTINATOR "Maybe next month."
ANSWER... "There's no time like the present. Tell me a bit more aboutyour business and how an online presence could help, andI'll try to show you why you need to start, ASAP, today."
and...
"Please visit http://results.sitesell.com -- these are results that canNOT be faked and that you'll never see anywhere else. If you EVER don't like it, just refund. But do start... start right now -- it will be the single best thing you do this year."
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Misconception of some Webmasters... "You can't create your own look and feel, do javascript, etc."
ANSWER... "SBI!'s flexibility has been excellent since we've introducedfull customization ability of all templates. But now thatwe've launched the HTML Editor Compatibility module, Webmastershave the best of both worlds."
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The Worrier... "What if it's a hoax? It sounds too good to Webmasters to be true."
ANSWER... This person really just needs to hear a warm voice, to bereassured that this is a real business, with real people whostand behind SBI!. They typically have one or two simplequestions, but their real need is reassurance.
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THE TOO-BUSY SMALL BUSINESS PERSON.... "SBI! sounds great. But I just have no time to do it."
ANSWER... "No time for it? No problem. You can hire SBI! CertifiedWebmasters, SBI! specialists and who havecreated successful, profitable sites to do it for you."
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And so on, and so forth. The key point is this...
For every ONE who buys, 10 come very, very close. So close.
But "coming close" does not do your 5 Pillar business, theprospective customer, or SiteSell any good. "Coming close"is only good in horseshoes or dancing.
To paraphrase another old saying...
"A miss by an inch is as bad as a miss by a mile."
Once they make the mistake to opt for "old-fashioned" Webhosting, they're cooked. They spend thousands of dollarsfor Webmasters or designers to put up a site.
Three months later, that small business person calls thedesigner and asks...
"Where's the traffic?"
Ouch. Too late. Too late for the you, too late for thelost customer (and I do mean "lost"!), and too late for us.
So make sure your audience asks the questions/worries/objections/misconceptions that folks do have right at themoment when they are on the site... right WHEN they need it.
Either tell them to USE the "call, chat or e-mail us" feature on the site. Tell them that the advisors are all successful SBI! users who can answer questions and worries. And, if SBI! is NOT right for them, we'll tell them that, too.
One way or another, put our team of SBI! Advisors to workfor you. Whether it's by phone, chat or e-mail, yourreaders and visitors will stop "coming close."